ActiveNew construction
016429 Royal Lane
Preston Hollow & North Dallas
Dallas, TX 75230
$2,395,000
6 bd · 8 ba5,839 sq ftBuilt 2026
View property
Harriet Holiday
Experience Dallas Differently.
Residential real estate representation across Dallas — sellers, buyers, new construction and leasing. Licensed in Texas since 1987.
Experience
Serving Dallas real estate since 1987.
Most of what a Dallas seller or buyer needs is judgement — what a house is actually worth, which of its problems matter, and what a realistic price looks like on one specific block.
That kind of judgement accumulates slowly, and it accumulates from having watched the same streets change over decades. In that time Dallas has moved through several complete cycles, from the early 1990s through a decade of rapid new construction.
Her record spans both ends of the market — new custom houses in Preston Hollow and White Rock Lake, and modest houses and residential leases in South Dallas and Oak Cliff. That breadth means a decision can be discussed on its merits, without needing it to be a large one.
Currently Represented
Featured properties.
A selection of Dallas property currently represented by Harriet Holiday. Full details, including figures and verification sources, are on each property page.
Listing information verified September 2026 against public MLS syndication. Prices, availability and status change frequently and should be independently confirmed before you rely on them.
New Construction
Newly built Dallas houses, represented properly.
A large share of what sells in Dallas each year is new. Harriet has represented new-build sellers and buyers across the city, from two-bedroom Oak Cliff townhomes to seven-thousand-square-foot custom houses in Preston Hollow.
- Six-bedroom new-build estate sold on Turner Way, north Dallas
- Six-bedroom contemporary new build represented on Biscayne Boulevard, White Rock Lake
- New six-bedroom house on Royal Lane, Preston Hollow, currently represented
- New five-bedroom house on Hobart Street, the Peninsula, currently represented
- New townhome collections on Spruce Valley Lane, Oak Cliff, and Lucas Drive
- Newly built townhome leasing in Oak Cliff and West Dallas
For buyers
A new house is not simply an existing house in better condition. Specification levels, allowances, upgrade pricing and what the base price actually includes all vary by builder and by development, and they are difficult to compare across two properties without help. Completion dates and inspection rights are equally worth reading closely.
For sellers and builders
A newly completed house competes against other new houses, not against the older stock around it. Positioning it accurately — the specification level it genuinely represents, the buyer it is built for, and the price the closest comparable new build supports — is the work that decides how long it sits.
Where She Works
Dallas, area by area.
Dallas is a street-by-street market. These are the areas where Harriet has a working record — Oak Cliff and South Dallas through to Preston Hollow and White Rock Lake.
Sellers
Selling a Dallas house is a positioning problem.
What a house sells for is decided long before it goes live — by the price it carries, the condition it presents in, and how well it is understood by the people who see it in the first ten days.
- 01
Walking the property
An unhurried inspection of the house, and an honest conversation about what helps it and what does not. This is also where deferred maintenance gets identified, before it becomes a negotiating point.
- 02
Pricing to the block
Pricing against the closest genuine comparables — recent sales of similar houses on similar streets — rather than against asking prices or neighbourhood averages. The first two weeks carry the most attention, so the opening price is the one that matters.
- 03
Preparation
Deciding what is worth doing before the house is shown, and what is not. The aim is to remove obvious objections without spending money that the market will not return.
- 04
Presentation
How the property is photographed, described and introduced. Dallas buyers decide fast, and they decide from the listing before they ever stand in the house.
The decision that matters most
The first two weeks carry the most attention, so the opening price is the one that counts.
Pricing against the closest genuine comparables — recent sales of similar houses on similar streets — rather than against asking prices or neighbourhood averages.
On preparation
Preparation and presentation are discussed property by property. Specific scopes are set out in person, after seeing the house.
Buyers
Buying in Dallas, with the street-level detail that decides it.
Two houses a mile apart can be worth very different amounts for reasons that are not visible in a listing. Knowing which differences matter is most of the value an agent adds.
Buying in DallasBefore you look
Establishing what the budget actually supports — including taxes, insurance and the cost of any work a house will need — and agreeing on which compromises are acceptable. It is worth being specific about this early, because it saves weeks later.
While you look
Reading each property against genuine comparable sales rather than asking prices, and flagging what will matter on resale. Some houses photograph better than they live; some do the reverse.
New construction
A significant share of available Dallas inventory is newly built, and a new house is a different purchase from an existing one. Builder contracts, specification levels, allowances, completion dates and what is and is not included all need reading carefully. See the new construction page for how this is handled.
Under contract
Inspections, repair negotiations, appraisal and financing timelines, managed through to closing. This is where most of the risk in a purchase sits.
Selected Sales
A record of completed work.
Individually verified transactions, presented with their sources. A representative selection — not a complete history of her practice.
Transaction details verified September 2026 against public MLS syndication. Figures are labelled according to what they represent; where a closed price was not published, the last published list price is shown and identified as such. Independently confirm any figure before relying on it.
Licensed in Texas
1987
A Texas real estate sales agent licence issued on 17 November 1987 and currently active.
Professional background
Appraisal, wholesale lending, property management, marketing and sales.
Associated with
JPAR Dallas
About
Serving Dallas real estate since 1987.
Harriet Holiday has held a Texas real estate licence since 1987. She works across Dallas residential property — sellers, buyers, new construction and leasing — from Oak Cliff and South Dallas to Preston Hollow and White Rock Lake.
Harriet has been licensed in Texas since November 1987. In that time she has worked through several complete market cycles in Dallas, from the early 1990s through the last decade of rapid new construction, and she has represented property at both ends of the market — new six-bedroom custom houses in Preston Hollow and White Rock Lake, and modest houses and leases in South Dallas and Oak Cliff.
- Practice
- Residential representation across Dallas: sellers, buyers, new construction and residential leasing. Her record includes individually verified transactions from modest South Dallas houses to a seven-thousand-square-foot new-build estate in north Dallas.
Harriet Holiday, Sales Agent, JPAR Dallas
Contact
Start a conversation.
Whether you are considering a move, preparing to sell, or watching a particular Dallas street, it starts with a conversation.
Direct
469-600-8964harrietholidayhomes@gmail.com650 Fort Worth Avenue, Suite 100Dallas, Texas 75208Harriet Holiday, Sales Agent, JPAR Dallas